Sales. Support. Solutions.


Our Approach

What YOU BEFORE US means in our day to day.

CET & Associates is an Independent Manufacturer’s Representative firm that specializes in offering unique products and solutions to the residential, commercial, and industrial construction sectors. Every one of our employees will put you before us. Our team is comprised of individuals who will always focus on a solutions based approach to your project needs. This means that we focus on the success and longevity of our customers and the lines that we represent. We plan on being here for a long time and we want to make sure our partners are right there with us. Whether we are working with an Electrical Engineer designing a new power plant, or helping a homeowner pick the right fabric for their windows, our approach remains consistent, we will do everything in our power to make the project a successful enterprise for everyone involved.

Lighting Implementation & Automation
Skilled Sales & Solutions

A Sourcing Specialist

We help our clients find the right
solution with the right products.

Our Promise

A Unified Partner

When we take on a line partner
we become a banner of their brand

Our Banners

A Simple Structure

We have streamlined our teams to
work across multi-disciplines and areas.

Our Disciplines

Tim Cuneo

In starting my career in the electrical business, I brought with me a natural desire to compete, the ability to listen, and a commitment to work hard. Over the 40-year span of my career, I have held positions in procurement, sales management, business management with complete P&L responsibility, and now business ownership. My wife Paula has been my partner throughout this journey. Her dedication has made much of my life possible, bringing her career experiences and a deep commitment to my success.

CET and Associates was founded as a sales organization to serve the electrical industry. We bring products that we are passionate about to our customers. We are also committed to creating value beyond products— with training, design solutions, installation drawings, and market knowledge.

I see CET as an innovative, growing organization, committed to strong values and a passion for success, which I am proud to lead into the future.
Hi Tim.

Paula Cuneo

Director of Accounting
I have been involved in the electrical industry since 1977. After completing college, I procured a position with a software company that wrote an Enterprise Resource Planning (ERP) system exclusively for distributors, with an emphasis on the electrical industry. This system integrated a company’s financial systems, supply chain, operations and reporting in one inclusive software that ran on HP mainframes.

Working in the Manufacturer Reps business for the last 12 years with my husband Tim and son Doug has been one of the best experiences in my life. Tim and I talk too much about work but that’s a given when you spend every hour of each day together.

Having our giant Marine (aka Doug) work with us is perfect. He is pretty much a softie for the most part, but we can send him to be the ‘heavy’ when we need to.  All the people that work with us are truly our family and we couldn’t be happier with all of them.

To me CET is just a natural progression of my life and my life with Tim and Doug.
Hi Paula.

Doug Cuneo

For 14 years, I served our country in the United States Marine Corps, much of that time was spent overseas.  After the birth of my first son, Timmy, I decided to return to the States so I could be with him as he grew up. Luckily, my father, the man Timmy is named after, had a position for me at CET.  

At first, I felt like I would never be a good salesman, I couldn’t force “widgets” on people.  I even contemplated returning to the Marine Corps. Then one day I had an epiphany - I realized that I wasn’t a salesman at all, I realized that I was a teacher.  I helped contractors, architects, and designers create superior projects that worked better, and provided a greater value to their customers.  

Once I figured that out, I understood that this role was no different than what I did in the Marine Corps; I ensured that my Marine’s had the tools and skill sets to be successful in combat. My focus at CET is to teach people how to create experiences that solve problems and bring greater value to the entire project.
Hi Doug.

Adam Owens

I worked as a sales technician for a small family owned integration firm where they trained me to ultimately run my own business. Through my own business I began interacting more with my direct manufacturers. Doug Cuneo called me out of the blue, only speaking to him one other time he offered me a position. I met with Tim and Doug and realized these people believe in the same things I do. Passion for success and providing great care to their customers, I knew I had to come on board.

They brought me into the CET family where my focus is to provide a technical angle and a hands-on approach for all our customers. My goal is to provide a technical level of knowledge that creates confidence for all members of the supply chain.
Hi Adam.

Brian Murphy

Customer Service Specialist
I began working in the technology industry for a local A/V integration shop as their service coordinator. During this time, I was able to see how great it was to offer great service and support for clients and their technology needs. During this time, I was privileged enough to have interacted with the associates at CET and observe how their desire to put others first truly reflected my desires in the technology industry. That desire was recognized by CET and I was offered a position with them in regard to customer service. I am very honored to be a part of a company that has the philosophy of You Before Us and that has a passion for exploring technology. I look forward to the bright future that has me working with some great customers and seeing some amazing things.
Hi Brian,

Greg White

Sales Engineer
I began my career as a Manufacturers Rep in Indianapolis, Indiana selling and designing Lutron Controls. As an avid mountain biker and skier, my heart had always been set out moving West.

My dream became a reality when CET provided the opportunity to relocate to Colorado. Bringing 13 years of Lighting Control Design and specification experience, I hit the ground running. I am motivated by providing solutions for our customers and being a resource for our design professionals to create energy efficient and comfortable environments for their clients.

I am continually motivated to provide solutions in the form of energy efficient and comfortable environments. And I enjoy seeing each project progress from conceptual design to the finality.
Hi Greg.

Jason Rothe

Sales Engineer
My journey into electronics and technology is credited to an early obsession with electric guitars, amplifiers, and audio equipment. As a teenager, I used to enjoy taking apart and building various pieces of professional audio equipment which eventually led to the completion of a degree in audio engineering.

After spending a couple years on the road in the professional audio industry, I found a new and stationary home in the industrial and commercial low voltage industries in 2009. Throughout my career I have discovered that I am passionate about solving problems through a combination of technology and creativity. Please let me know if there are any items that I can assist you with today!
Hi Jason,

Jason Stencel

Inside Sales
My industry experience began in the United States Navy having been trained as an electronics technician. With nearly 12 years of experience, my knowledge of the audio video industry progressed from initially performing installations to eventually managing multi-million dollar international projects.

The diverse and extensive industry experience I have amassed allows me to provide the customer with insight and technical prowess to solve complex problems. With my role at CET focused on inside sales and technical support, I endeavor to provide elegant solutions for our in-house team and our customers. 

Outside of work I enjoy spending time with my family, snowboarding, and learning Taekwondo with my sons.
Hi Jason.

John Savali

Director Of Sales
I began my career in the Audio, Video and Low Voltage Integration industry in 2002, after serving in the United States Army as a Combat Engineer.

While in the Army, I was taught that resourcefulness is mandatory and being an asset to your team is placed above all else. These core values were instilled in me at an early age and allowed for my seamless transition into the custom-driven nature of the AV industry.

Both on the manufacturing side and as a Manufacturer’s Representative, I have been fortunate enough to be affiliated with some of the most highly regarded Manufacturers, Manufacturer’s Representative firms and Integrators in the industry. Equally as fortunate, I have had the privilege of being a part of numerous high-end, custom integrated projects throughout the world. It is quite humbling and exciting to work on a project from conception to completion and to do so alongside some of the most talented and esteemed people in the industry. The experience gained from collaborating with my peers and mentors has been instrumental in furthering my knowledge and allows me to be a resource to our partners by providing them with sound, expert advice and superior solutions.

It was apparent from our first meeting that the CET & Associates team’s philosophy, vision and values were in line with mine. CET & Associates operates in a manner that places them above the competition. I am very excited to be a part of the team and look forward to being an asset to our partners and ensuring their success.
Hi John.

Lucas Rains

Sales Engineer
Born and raised in the mountains of Colorado, I have been fortunate enough to call this area home. After serving in the Marine Corps I returned to the western slope where I started my career in the controls industry. After more than 15 years I am still excited, and driven by, the creative problem-solving opportunities that this field offers.

I am proud to be a part of the CET team, and to have the opportunity to support our trade partners throughout the design and build process. Being able to work with a great team of people and build lasting partnerships in this industry has always been a great source of motivation. My goal is to serve as a resource to ensure success for our clients.
Hi Lucas,

Marc Ayoub

Systems Quotation Design
I’ve been in the controls industry in one form or another for 17 years. In that time I have worked on some extraordinary projects and with incredible people. I have learned everything I know today from my peers.

The one component from my career the has eluded me was an organization that is built on knowledge, on furthering the goals of our customers, and without ego.

After moving to Colorado from New York in 2011 I discovered CET and Associates, I knew immediately that this was the place to be. I consider myself lucky to be part of the CET family and I'm excited to help grow the knowledge of our customers, the CET team, and myself.
Hi Marc.

Mark Jeffrey

Quotations Manager
In 1990 I began my career in the electrical industry working for my family-owned electrical wholesale company. Over the next 19 years, I honed my knowledge of the industry and the company moving through all aspects of the business eventually becoming Vice President.

After 46 years in business, the 2009 recession forced us to close our doors. However, when that chapter of life ended, I found a new opportunity with CET where I could apply my extensive electrical knowledge, organizational experience, and problem solving skills. Currently, my focus is on the Industrial Solutions team as the Inside Quotations Manager.
Hi Mark.

Suzanne Clark

Lighting Specialist
My journey in the lighting industry began back in 1999 while working for my family’s business in Glenwood Springs.
During that time I developed a skill set and passion for lighting that has carried me to the present day. Although working with family can be challenging, I have such a great respect for all of the important lessons it taught me! Most importantly, I discovered my love of problem solving and helping people

When Doug approached me with an opportunity, I knew that it was one I couldn’t pass up. The CET team has always been wonderful to work with and I’m incredibly fortunate to be part of the family.
Hi Suzanne.

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